Search Engine Optimization
SEO marketing for dental practice plays a very important role in getting new patients. Local SEOs are currently in the trend, since they would know how successful and relevant the website is. Google ranks the websites according to a few factors that also eliminate irrelevant competitors.
Undoubtedly local SEOs became the cornerstone of marketing when there was a pandemic and the trend changed completely. The local searchers are targeted and the local information is put up on the website for increasing the ranks on Google.
Dental SEO marketing helps in presenting relevant content that also is of high quality and focuses on addressing the concerns of new patients by making easy browsing access to information.
Meta Tags and stuffing keywords become old-school techniques to drive people to the website. Now the marketing strategies of the search engines check for the following reliable metrics that provide authentic answers on increasing the traffic to the site:
- Time duration spent on entering and exiting the website
- Number of pages explored on the site
- Time spent browsing the website
- Are the browsers more into reading the content or watching the videos?
- The number of repeated visitors
What Is Dental SEO?
The process of ranking your dental website on the top spot in SERP (Search Engine Result Page) without needing to pay for advertisements to enhance your dental practice is known as Dental SEO.
Benefits of Dental SEO
The dental SEO is highly beneficial and is considered to be a critical investment for dental practitioners since the SEO is capable enough to provide overall measurable results for increasing revenue, capitalizing the opportunities and also helps in protecting the business from competitors.
The content and the links created by the SEO are permanent and over time it is updated with new content based on the updates in the world of dentistry that helps in increasing the site traffic since the customers are now looking for the information or products or services mostly through search engines than ever before.
SEO also focuses on increasing brand visibility, driving conversions and also build a good reputation that is consistent.
Recent statistics have shown the benefits of a stabilized SEO and how well the audiences play their role in increasing brand value. Here are the relevant statistics (subject to variations according to the site traffic)
- 80-90% of the audiences use search engines such as Google to look for a new dentist and also for switching dentists.
- 90-95% of PC owners look for the local searches
- 80-90% of the customers find online reviews as trustworthy as personal reviews from referrals.
- More than 50% of the local searches are done over the mobile
- 60-70% of the customers explore local businesses through directories and search engines
- 40-50% of online customers are the ones who look for the addresses and contact details of the companies.
- Almost 70-80% of the mobile searches in local areas get converted into interactions.
Benefits of Search Engine Optimization for Dentists
Increases Organic & High-Quality Website Traffic
Increases Visibility Online and Brand Loyalty
Helps You Rank Better In Google and Improve Conversion
Improves User Engagement Rates and Get Quantifiable Results
Reaches Your Entire Target Audience and Generate Leads
Long-Term Marketing Strategy and Improves Trust
Why Choose Us for Dental Website SEO ?
As a dental practitioner, you may think why is dental SEO needed? When the website is anyway ranking good and the patients are looking for local area dentists then why opt for dental SEO?
The simple answer to it is, SEO in dental practices is very beneficial since it brings more patients and that in turn increases the revenue too. A good dental marketing service provider is well educated about the usage of good coding and keywords enhancing dental searches. Some of the benefits of having SEO for dental websites are:
Online Visibility Is Enhanced – High rankings of the website on the SERP lead to more visibility of the website on search engines and also brings more business with the increased number of patients visiting the dental clinic.
Upgraded Website Traffic – The number of clicks on the website decides the potential patients that it can carry to the dental clinic. So having good website traffic is very important that can be generated good rankings on SERPs.
Generating More Leads – Usage of interactive content that is supported with dynamic audio and video content showcasing your experience and updated knowledge will attract more patients’ attention which is important for generating more leads. The SEO techniques help in capturing the details of the patient when they visit the website. It helps to follow up on those details and create a good impression.
Helps in Increasing Brand Loyalty – The established websites are good in their SEO skills and when they are under the backlinks of the dental websites then automatically they get ranked at a higher rate. This helps in building the trust factor and gets more loyal patients with the increased awareness of the dental brand.
Increase the Reach in Local Area – The location-based services by the local SEO increases the visibility of the dental website for potential patients that are looking for “dentist services nearby”.
Increase the Conversions – SEO professionals are well aware of the strategies such as Social Media Links, Good online reviews, Yelp, Chat, Popup and Feed Setup and how to effectively use these in the dental industry to increase conversions.
Bridging the Dentists and Clients for Longer Term – Updating clients with the latest developments, and offers available, building loyal customers for the longer term and also to get back the old clients too are also the prime factors of SEO services.
Along with the above advantages, our digital marketing services also provide valuable dental digital platform services such as:
- Checking the current rankings
- Detailed research on the competitors
- Evaluating the current on-page search engine optimization
- Looking out into all opportunities that lead to more improvement
Revolutionary Voice Search
The revolutionary approach to search engine techniques has come up with “Voice Search” that helps in conducting local searches through voice-over on the tools such as Google Home, Google Voice, Siri, Alexa and Cortana.
The voice search tools made by Google use the Artificial Intelligence (AI) Algorithm known as RankBrain.
We, at HelenzysDent, focus on enhancing the dental website SEO and dentist digital marketing services by using various statistics that result in increased traffic for your dental websites that are also consistently managed and upgraded according to the latest SEO and digital marketing techniques.