Social Media Management
Did you know that using social media marketing techniques in the dental industry shoots up patient appointments by almost 200%? We at HelenzysDent believe that Social media marketing is a powerful tool that maximizes the reach of your dental services over social media.
Our marketing team has the expertise of years that understands different professional strategies to drive more traffic to your dental website and also focus on enhancing the online reputation for attracting more patients in the local areas.
We primarily focus on result-driven processes for dental marketing on social media.
What Is Dental Marketing?
Dental marketing typically involves tactics and strategies for the usage of dental practitioners to attract new patients and also work on retaining the patients by increasing their brand value.
Benefits of Social Media Marketing for Dentists
Social Media Can Help Establish Your Credibility
Boost Brand-Awareness and Patient acquisition
Cost-effective and Make Your Brand More Reliable
Helps Build Relationships With Potential Patients
Help You Attract New Patients and engage with existing patients
Allows You To Connect With People On A More Candid Level
How to Utilize Social Media in Dental Marketing?
Social media is purely a visual platform so it is important to efficiently utilize this as a base to enhance conversions by providing relevant and valid information that builds trust with the patients by showing off dental expertise and practical results. Promoting business with integrity is the key to successful social media dental marketing. Some of the ways to utilize social media in dental marketing are:
- Posting educative infographics about oral hygiene for the browsers
- Influencing the audience by displaying compelling results of “Before and After” pictures of treatments.
- Sharing the received testimonials and positive feedback from the patients.
- Sharing updated details of the dental clinics that show the accessibility such as the closing timings and any alterations in office hours.
- Sharing updated details about the dental team members. For example, it’s important to share updated educational achievements and career milestones. This helps in connecting better with the patient by building the trust and loyalty factor.
- Consistency is the key factor to being successful in social media. Consistently posting relevant information shows the patients that you are dedicated to keeping your patients updated.
Reaching a wider audience will indeed be beneficial for your dental business but prioritizing local audiences should be targeted first since the residents from the local area have the potential to create higher rates of conversions.
Top Social Media Platforms for Dental Marketing
Social media platforms are groundbreaking apps that brought many innovative ideas with them. The usage of the apps is free of cost but you should pay for promoting the content. Social media platforms advertising has been generating more leads for many services and in dental marketing, it is very beneficial for:
- Testimonials by patients
- Posting images and videos based on educational and learning information
- Posting about the professional developments
- Giving a peek into the entire dental team
- Brand films
- It helps in connecting with many dental professionals
- Sharing news about the dental practice
- Sharing links with the reated website blogs
- Dental office tour
- Participation in many networking events such as podcasts, webinars and also interviews.
- Explaining dental procedures to the audience
- Pictures of “Before and After” procedures
- Conducting dentistry discussion forums
- Recycling the content and updating it with the latest information
Social Media Strategies for Dental Marketing
Being updated with social media techniques is the key factor to being consistent in the strategies for enhancing dental marketing. Here are some tips to make an effective action plan:
Being consistent in posting and engaging content
Keep a content calendar which helps you be organized to post at least 1-2 social media posts per week to stay connected with the audience.
The content on social media should be the reflection of your brand and should voice all the facilities and services that make you stand apart from the rest of the competitors.
Weaving an engaging narration with quality content consisting of video and images attracts the audience immediately and also acts as a short tour of your dental achievements.
It is important to pause and reflect on how the content is functioning on the online platforms and check for the factors of its success and failure to ensure quality content.
Using the “Stories” feature efficiently on Facebook, LinkedIn and Instagram are very important since a lot about dental services can be told in it without any elaborating written content.
The social media apps have a comments section through which the audience connects personally with you for their queries and since they get auto-deleted within 24 hours, make sure to respond to them within the timeline.
Finding and following some of the dental information relevant to ages help in engaging more onlookers towards the website considering the uniqueness of the information.