Facebook – An Essential Digital Marketing Tool for Dentists
The philosophy of recommendations has been well-explained with many online scenarios that stress the fact that having good recommendations from trusted sources are important for the growth and development of a dental website. Facebook becomes an essential part of the digital marketing family since most dentist uses it as a marketing tool due to its extensive features that surpasses other digital marketing platforms.
Facebook is still the largest social network even after the rise of many other social media apps that have different features too. Did you know that there are more than 800 million active users on Facebook who spend at least 15 minutes of their day on it?
The popularity associated with Facebook helps in creating good referrals and gives chance to interact with new patients and also with current patients.
Here’s a glimpse of a few statistics from a recent survey that proves why Facebook has supremacy over social networking:
- 70%-80% of social networks prefer Facebook for brand connections
- The new customers are mostly gained through Facebook leads only.
- More than 70% of the social media presence is acquired by Facebook.
- Almost one hour is spent by Americans on Facebook on daily basis.
- More than 40 million businesses of different genres have business pages on Facebook.
- More than 50% of customers say that their shopping strategies are influenced by social media itself.
Since Facebook is ushered with such unlimited popularity without any rival competitors it makes more sense to ensure good marketing strategies are implemented for dentists on Facebook to improve the dental business.
Steps to Upgrade Facebook Marketing for Dentists
Step 1: Creating a Captivating Facebook Page
The Facebook page is the first thing that attracts online users when they browse the information about your dental office. Since the first impression makes the best one, it is important to create a good Facebook page under the following headers:
Cover Photo – Before reading any content, the first thing that creates an impression on the onlooker is the cover photo so ensure to upload a photo with high-quality pixels. A small piece of content in text format can also be included on the cover page to press the “Like” button that will encourage the readers to like the webpage making it more visible to many onlookers.
The URL link of the website can also be added to ensure more traffic to the website along with the contact information to help the readers make an online appointment through the cover page also.
Profile Photo – Having a good profile photo is very important since it will be displayed next to every Facebook post. A brand logo or a good, clear photo of the dentist can be put up as a profile photo.
Complete Profile Update – Fill in all the necessary fields to have the best profile for the readers. Leaving out any fields may indicate incomplete profile information and also leave out any details that the readers would be looking for. Some of the important add-ons are website links, contact information and a small description can also be added to let the users know about your dental specializations.
Mention Page Category – The page categories help differentiate your page from the rest of them.
Step 2: Inviting the Current Patients to Like the Webpage
A small note with a request to like the profile page can be sent to the current patients. Ensure to send only 20-30 requests at a time since sending in more bulk can cause it to report as spam and Facebook will end up suspending the profile itself.
Step 3: Posting Good Dental Content
Posting marketing content repeatedly can get hammered by the readers and it is important to create useful and informative content related to the dental world that the readers can connect with. Since the content shared acts as an endorsement of the dental brand some lighter content such as memes, stories or fun facts can also be included in Facebook posts.
Step 4: Consistent Plan for Content Posting
Having a strategy for consistently posting content on Facebook is very beneficial since it increases the followers for the profile page. One very important factor to take care of is, to have 5-6 posts per week but it should not contain only dental information since it may be considered as a drawback and you may lose the page followers. The best content that can be posted has a combination of information, and humour and is also entertaining that will bring more likes and shares for the content.
You can try to post Live streaming and can also share images, videos and even polls to make the content browsing interactive and also interact on a personal level with the patients and content admirers.
Step 5: Request Reviews and Recommendations
A recommendation from family and friends can be equally good to broaden your Facebook popularity which would bring more leads to the dental office. When your dental practice attracts trust and worthiness then there will be many friends and followers who would be happily willing to promote your dental business.
Facebook Page Insights is one extremely beneficial tool provided by Facebook to page owners that can measure the success of the marketing campaigns conducted and gives in-depth analysis and suggestions to increase the reach of the profile page.