The best dental clinic website design can be used for several purposes. It accepts new patient registration forms, lets patients schedule appointments, and informs readers about dental health. There are a few characteristics you must have whether you’re beginning a new dental office or rebuilding your website in order for it to be able to do all of this and more.
Professional Dental Clinic Website Design
Professionals in dentistry marketing are aware of what it takes to create a fantastic dental practice website. Here is the list of the top 10 requirements:
-
Service or Treatment Offered
You are aware of the services you offer, but potential clients are not. Additionally, you gain an SEO advantage by having properly optimized pages for each service. This page might appear in search results if someone types in “Emergency root canal in (specific location)”. You’re more likely to attract patients without having to pay for advertisements, the more people will find you through search results.
-
Dentists’ Biography
Before potential customers even pick up the phone or come to your office, having bios for each dentist at your clinic goes a long way in building confidence and credibility. Patients will feel more at ease entrusting you with something as crucial as their oral health if they know who will check or treat their teeth. Include your education, the duration of your dental practice, and any professional affiliations you may have in your dentist bios. You can eliminate any hesitation by outlining your credentials.
-
Videos
Including videos in the website design for your dental professional might be quite advantageous. Produce videos that explain the various services you offer to draw in potential clients by letting them know more about them and their benefits right away. Consider incorporating brief video testimonials from previous clients who were happy with their care if you want to offer your dental website a sincere feeling of community and warmth. Video testimonials may be an effective tactic for converting new web visitors into patients.
-
Multi-Location Practices
It would help if you made pages for each location you have, much like you would for each treatment you offer. For instance, a dentist may practice his dentistry in different locations at different times. They should have separate pages for each location on their website, even though it may be optimized for the specific location. This enhances the likelihood that potential clients looking for nearby dentists in these locations will be able to find them.
-
Online Reviews
They might never be aware of your outstanding feedback. The likelihood that potential patients’ confidence in you improves when you add them to your website. Making it simple for consumers to access your reviews can benefit your business because the majority of people trust internet evaluations just as much as they trust a referral from a friend or family member. The majority of dental practice management software solutions let you automate review requests.
-
Form For New Patients
Online new patient forms are yet another practical feature. A new patient should ideally be able to complete and submit the forms online. Make sure your dental practice management software is connected to these forms. Your team will save time and operate more efficiently if a file for a new patient is immediately created when they submit their forms online.
-
Online Appointment Booking
Online appointment scheduling is preferred by patients, both current and potential. In addition, the majority of them presumably anticipate it. Your website is always working for you, and adding an online scheduling function lets you make appointments whenever you want. Your team and the patients will value the ease of fewer phone calls.
-
Adaptive design
Google claims that the majority of people now use a mobile device to access the search engine. Therefore, for a variety of reasons, the organization suggests employing responsive site design.
One of the advantages of responsive web design, according to Google, is that it makes it simpler for patients to share and connect to your content and that it helps its algorithms assign characteristics to the page appropriately. Since July 1, 2019, Google has been employing mobile-first indexing, which involves primarily indexing and ranking new websites using their mobile versions.
-
HIPAA Compliance
Like other healthcare providers, dentists are particularly concerned with HIPAA compliance. This is extremely important if you intend to utilize online forms or other online payment options. PHI, or protected health information, is information that may be used to identify a patient of a healthcare practitioner and must be kept private for legal and ethical reasons. What exactly does “HIPAA compliance” in terms of websites mean? It suggests that any information supplied through your website is safe.
-
Forms for Lead Generation and Lead Management
Lead-generating forms for dental clinics are the contact and appointment request forms on your website. These make it simple for both new and current patients to arrange their upcoming appointments or get in touch with you if they have a question. The submissions from these forms must be kept orderly. What use is an appointment request if it gets lost in the system and is never scheduled? Using a CRM solution to create your forms ensures that no message is ever left unread and enables real-time management of prospects and communications.
-
Call Tracking
You may precisely identify the source of incoming calls to your practice by using call tracking. You can do more of what works if you understand the ROI of your marketing activities. Although it only takes a few minutes, call tracking on your website does need some technical know-how. Your developer can include a JavaScript snippet if you don’t feel comfortable doing it.
-
Before and After Galleries
Before and after pictures are among the most persuasive things. Posting before and after photo galleries on your website may help visitors visualize their treatments producing similar outcomes.
-
Distinct calls to action (CTAs)
The ultimate objective of your dentistry website design should be the conversion of visitors into patients. On every page of your website, prominently display calls to action like “Call us” and “Request an appointment” to make it easy for people to get in touch with you.
A variety of calls to action (CTAs) must be offered because not everyone chooses to interact through the same channel. Some people prefer phone conversations, while others prefer email or an online form of communication. You can please everyone if you take care of everything.
In this new age, people are going digital with the emergence of mobile and technology. It has increased people to search for every need online. When searching for dentists online they will find your website as the first impression of your dental office. It is important to add essential features that help patients to know about your services easily and allows them to have a positive experience. When they are in urgent need looking to your website they will reach your dental care without even having second thoughts about your competitors.