Social media platforms are considered annoying and invasive at times. Though it can be true for a few aspects, dental marketing strategies can never go wrong on social media platforms since it helps to reach out to current patients and also reach out to potential patients. Nurturing the dentist-patient relationship is very much required since if it is not done then the competitors will lure the patients with more informative websites that may be more attractive.
Social media marketing is a boon to dentists when utilized in the right way. But since dentists do not know about social media marketing there are chances that they may end up making some grave mistakes that can lead to issues that damage the reputation of the dentist. There is some etiquette to be followed in every forum and online forum also has some etiquette that has to be strictly followed to avoid any damage to the brand name.
Mistakes to Avoid in Dental Office Social Media Marketing
Keeping yourself away from political statements and agendas is very important since people get easily judgmental and tend to put out their opinions by making your dental website a portal for negative feedback. The difference of opinions is never taken positively so it is important to choose your words well.
It is important to keep a tab on the information put out there since the negativity in information sharing causes a bad impact on the website. To know the effectiveness of the post and how well it is received by the readers, you can check it on Facebook Insights to know if people hid your posts or if any negativity was received for the posts.
Keep Away from Conflicts
There may be a few patients who share their experiences on social media platforms in the form of complaints. Avoid conflictive communication and be transparent by offering a sensible resolution towards their concerns.
Avoid Marketing Tone
Though it’s a fact that the strategies are done for marketing purposes and the readers are also well aware of it, the marketing jargons or sales lingo can be avoided in the content. The more authentic you are in your tone, the more responsive the readers get towards the dental posts.
Maintain Consistency, Not Excessive
Posting relevant content is important to impress the patients but avoid filling people’s newsfeeds several times in a day where the news feed is excessive and the readers do not want to even go through it anymore.
Avoid Lengthy Posts
The website is made mobile-friendly since more users check the content on mobile and expect it to be short and clear. So avoid filling the posts with words and focus on maintaining the snackable content.
Content Repetition Is a Strict NO
The readers expect crisp content along with newness in it. The same content in a different format will only keep them away from your website.
Unresponsive Towards the Queries and Comments
If you are posting content and exiting the social media apps to be back only with another post then the readers will exit the page sooner. Responding to their queries and comments show your importance towards their concerns which creates a bond of trust and a healthy patient-doctor relationship.
Avoid Constant Promotional Content
Constantly promoting your services and products can prove to be harmful since it creates an impression with the viewers that you are only here to promote your products and not actually for knowledge sharing.
Sharing Patients’ Photos Without Their Consent
The potential patients would like to have a look at the actual treatment results and not the representative images. But posting patient images without taking consent from them that accomplices to the HIPAA guidelines can land you in legal trouble.
It is a strict no-no. The photos of the before and after treatment are taken to ensure documentation of the treatment but if not stored in an encrypted device then it will be a violation of privacy.
HIPAA Act protects the laws of patient information sharing and every dental practitioner has to follow them since it is to protect the interests of both patients and dentists, it will be more of a smooth process in documentation and information sharing process.
Dental office social media marketing involves too many aspects into it that have to be constantly analyzed to be updated to avoid any mistakes that may affect your online presence or dental practices.