When one is overdue for a dental appointment and are googling different dental websites online, the design of the dental website would have played an important role in creating the first impression.
It has recently been reported that 94% of the correspondents’ first impression was related to the design of the website. Another 75% of the correspondents admitted to judging the credibility of the business based on the website design.
From all this it is very clear that a well designed website speaks volumes. In this article we discuss how a custom website for dentists can be an important marketing tool and boost their online presence for the better.
Why is a custom dental website for dentists an important marketing tool?
Digital marketing has taken the center stage as the reach of the internet envelopes the entire globe. Your website is an important dental marketing tool because it allows you to communicate your practice’s offerings, services, ethos, and unique value proposition to your potential clients effectively, converting them into your actual clients.
People chose their dental clinic based on online reviews, proximity, and search engine rank according to a 2019 survey. Another telling factor is the appearance of the dentist website as it not only attracts new patients but also plays an important role in increasing your search engine rankings.
The quality of your website increasingly influences people’s decision to make the appointment or not. In the next section, we have discussed the salient features that will make your dental website stand out.
Features of a good dental website
Let’s take a look at some of the features of a good dental website that make it very distinguishing:
- The navigation of your website should be simple and straightforward to new and existing patients alike.
- Have refreshing colors on your dental website that is easy for your patients to identify with
- Having a video on the homepage helps, as it gives a clear idea of the services you are offering
- Have your services clearly outlined in your website making it clear to all those who visit your website.
- Put your reviews or patient testimonials front and center as this acts as a unique selling point for your practice
- Humanize your band so that you can connect with your potential patients better. Feature your staff prominently on the homepage so that people know who is behind the dental practice.
- Personalize your website with information of your dental team
- Have a video that highlights the location of the dental clinic, shows how a patient can get an appointment, and emphasize on the warm approach a patient receives when booking the appointment.
- Have your contact details prominently featured on the website so that your potential patients can book their appointments easily.
- Focus on the benefits of your service in your website
In the next section, we have discussed the common features you can see on all successful dental websites.
What do all cool modern dental websites have in common?
Most successful dental websites that have an outstanding online presence have these features in common:
- Modern designs with eye catching color template
- Minimalistic design
- Patient testimonials and patient specials
- Mobile First approach
- Easy approach to online booking
- Fast page load speeds
- Clear calls to action
The pointers above hopefully give you a clear picture of how your dental website should be designed.
Helenzys Dent is an exclusive Digital Dental Marketing company that provides the best digital marketing services in the dental space. We have been designing websites for dental practices and our team of web designers leave no stone unturned to design a website according to your specifications.
That’s not all, our digital marketing services ensure that your website ranks high in the Google search results converting the traffic of potential clients into actual patients. So, if you want to harness the power of the internet to grow your dental practice then contact us at the earliest.