Dentists are not only responsible for oral health. They are managing and running a business too. It is imperative that they put as much time and effort into their practice as they do for patient wellness.
And one of the ways to make the practice grow is by harnessing the power of social media and by commanding a strong online presence. A dental website is the first step to do that and it is over here that many dentists make mistakes.
A dental website is a great tool. It not only showcases your dental practice but it can also be used to book appointments and communicate with your patients effectively. A good website can certainly give you an edge over the competition and in this article, we have discussed the secrets to getting the best website design for dentists.
Secrets to getting the best website design for dentists
Having a good website directly translates to an increase in patients. It increases your accessibility, especially outside of office hours. We have shared some secrets that will skyrocket your website in search engine search results making you all the more popular.
Is your dental website optimized
Your dental website should be found by various search engines otherwise it is just a pretty and empty space on the internet. You need to identify yourself as a dental service provider in the URL and all your content should include keywords that are associated with dental services.
Refresh your content regularly and always ensure you have relevant information on your website. Have keywords in your content that people are actively searching for and update your content as much as possible to stay relevant. You can try repurposing outdated blog posts into new media to improve their effectiveness.
Organic marketing is completely worth it despite being complex
Organic marketing takes time and won’t yield you immediate results. But it’s one of the best ways to promote your dental practice and its benefits stretch across many aspects. It is also quite cost effective as it includes strategies like blog posts, guest posts, or tweets which are all free.
Have an intuitive approach to site navigation
Navigating your dental website should be easy and intuitive. A dental website is a great tool to convert browsers into patients and to achieve this you need to have a menu that clearly states what each web page offers and highlight your unique skills that differentiates you from your competition.
Make scheduling an appointment through your dental website very easy. Offer fun dental quizzes with prizes like a whitening kit and ensure that they register before participating. All of your internal links should be working and labeled clearly this way browsers can easily navigate through your website.
Successful Dental websites use online advertising
Advertising is a great way to target the right audience. With online advertising you are targeting potential patients who live in the vicinity of your dental office and are more likely to become your patients.
More and more people rely on Google to search for a dentist near to them and online advertising gets these prospective patients to visit your dental website.
Your Dental website should be original and unique.
This one is obvious. No one likes a copycat. Don’t use similar themes, backgrounds, templates and images as your competitors use. If you want to stand out from the crowd then you need to be original and unique.
Don’t use generic or stock photos to showcase your dental services. Instead, have pictures of your real patients after asking for their consent. Show videos of your staff interacting with your patients and providing them with the best dental services.
Highlight your brand identity
The internet has bombarded us with information and we can get any information with a click of a button. This makes branding all the more important otherwise no one will be able to differentiate you from your competitors.
Maintaining a consistent branding presence on your dental website makes it easy for people to identify your practice with those standard design features. Knowing what your brand stands for is a great way of eliminating distractions.
Own your domain and site
To own your domain and site or not to? This is an often asked question. There can be no debate about this. Some dentists rent their website from the developer and lose ownership when they want to switch developers or take control of their website. Don’t make this mistake and always hold onto your rights.
Mobile Optimization is the key
Smartphones are everywhere. In fact, it is rare to find a person without a smartphone. So, it goes without saying that you need to optimize your dental website and make it mobile friendly. So that people are able to find your dental office faster through their mobile phones.
Google has also made it very clear that it prefers websites that are also mobile compatible.
Do not always promote your dental services on the website. Instead, provide value to your current and potential patients by educating them about the latest innovations in the dental field and by providing your qualified opinion on various dental trends and treatments.
Eg: You can provide information on the types of sedation methods available and the kind you offer at your dental practice. You can also give your professional opinion on the usefulness of the latest dental products.
These are some of the things you can do to optimize your website to capture more patients and retain your existing ones.
Opening your own dental website is the first step in the right direction of creating a strong online presence and it can do wonders for your dental practice if you optimize it well. A dental website is not only a PR tool but can also provide value to your patients and establish you as a dental expert.
So, building a good dental website is instrumental in propelling your dental practice forward by a long shot. And if you want to enjoy the benefits of a great dental website then contact us at Helenzys Dent where our website experts will design and optimize the best website for you. So, get in touch with us at the earliest and start to enjoy the benefits of a strong online presence.