Do you want to attract new patients to your dental office? Do you want quick results? Then you must try PPC advertising. PPC stands for pay per click and with this form of advertising, you can reach new patients quickly and increase the awareness of your dental practice.
PPC marketing is also known as Search Engine Marketing (SEM). Here you pay a fee when someone clicks on your ad each time. The fee is trivial when PPC is working correctly because the click is worth more than what you pay for.
Let us see this in context: If you pay $3 for a click and the click results in a $300 sale then you have made a substantial profit. In the next section, we have discussed the importance of PPC for dentists.
The importance of PPC for dentists
When you run your dental ads on platforms like Google ads you can select which keywords and phrases you want to trigger your ads to. If your bids are the highest for those keywords then your ads will appear above organic results in the search engine for those keywords.
Google ads allow you to advertise your dental office across millions of websites within the framework of Google Display Network.
Another major advantage of PPC for dentists is that you pay only when someone clicks on your ads, otherwise you won’t have to pay a cent.
Now that you know about the benefits of PPC ads let’s discuss the important features of a Dental PPC agency who can provide you with quality digital marketing services in the next section.
What are the features of a good Dental PPC agency?
We have listed some of the main features of a good dental PPC agency that will work to make your dental practice grow:
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A good Dental PPC agency will focus on your USP
There is a lot of competition out there and focusing on your USP which is a unique selling proposition that sets you apart from your competition is very important. A dental PPC agency will help you find the USP of your dental practice and will design PPC ads that showcases your USP attracting more potential patients.
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The Dental PPC agency will encourage you to put your house in order
The agency would want to talk about your dental website. Your dental website is the key to a successful ad campaign and issues with it will derail even the best paid search campaign.
Factors like responsiveness, page speed, and other technical issues are crucial to the success of your PPC campaign efforts. Things like your dental website’s aesthetics and structure can have a huge impact.
So, before launching any new PPC campaign they will ask you to get your house in order.
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They will make tracking compulsory
Tracking is a great way to measure the success of any digital marketing strategy. This can be done by installing tracking codes on some of your web pages. They may also install it on certain landing pages and “Thank You” pages for better tracking.
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A good Dental PPC agency will have one point of contact
Getting everyone into one room and brainstorming sounds wonderful, doesn’t it? Isn’t it better to get a wide range of inputs? This is not always the case. Getting many opinions can be a good thing, but it can also be inefficient.
When many people gather with varying levels of authority and PPC knowledge then you spend a lot of time bringing people to the same page. When this happens, a lot of time is spent on educating some participants while boring others.
It can also bog down decision making and instead of moving things forward, an entire afternoon is wasted on discussing a comma in your ad copy. Hence it is efficient to have a one point of contact and seasoned PPC professionals insist on this.
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They will understand the importance of going Local
You would want to have your ads show up when people in your area search for a dentist. That is why local targeting is very important and it prevents you from wasting your PPC budget. A good Dental PPC agency formulates strategies around local targeting.
Targeting your local audience through your ads is a good strategy as you can reach your most qualified prospects this way and avoid overpaying at the same time.
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They will analyze results and plan accordingly
Analyzing results and evaluating the PPC ad campaign is very important. This gives the agency a good picture of what is working for your dental practice and can help them strategize better.
Using a variety of tools including Google Analytics valuable information can be uncovered to better the PPC strategy. It can also be used to test new ad copy and keywords.
Having a good Dental PPC agency is very important to have a successful PPC ad campaign that helps your dental office in retaining and attracting current and new patients.
Conclusion
PPC ads are a quick way of attracting and retaining new patients. With PPC advertising your ads start to drive qualified traffic to your website as soon as you launch them. All this makes choosing the right Dental PPC agency all the more critical.
At Helenzys Dent our team of experienced PPC specialists will work with you to understand your dental practice and implement PPC solutions designed to meet your goals. Our team knows how to manage the PPC campaigns so that you can reap the highest return on your investments. So, if you want to attract new patients and get quick results then contact us at the earliest.