Did you know that dental clinics with social media marketing strategies generate 200% more patient appointments? It’s just not enough to set up a profile and write an occasional Facebook or Twitter update. Your patients perceive you based on your social media campaigns.
So, this means engaging your audience regularly and providing them with useful information. The days of printed brochures and word of mouth are long gone. Social media channels have replaced them effectively.
So having a robust and active social media presence directly impacts your revenue. In this article, we have discussed the impact proper social media management can have on your dental practice.
Why does proper social media management for dentists matter?
Whether you like to admit it or not, social media has become the center stage and is a great way to stay connected with current patients and attract new patients at the same time. That is why it is very necessary to have strong social media strategies in place.
We have listed some of the major benefits you can reap by having a proactive social media management strategy:
- Social media marketing builds brand awareness. The more often your dental practice is visible on social media to the people in your vicinity the more likely they are going to book an appointment with you.
- A good marketing campaign on Facebook or Instagram can inspire patients to refer your practice to their family and friends. This way a successful social media marketing can generate referrals.
- Through social media you can generate organic traffic to your website and encourage people to learn more about your practice.
- Harnessing the power of social media you can learn more about your patients and find out which dental services are more important to them, helping you to grow your practice.
- It is also possible to attract a huge following on social media channels like Facebook, Instagram, Twitter, etc.
In the next section, we have discussed the best practices of social media management that will help your dental clinic to gain more patients.
Social Media Management for dentists: The Best practices
The best practices of social media management for dentists have been listed below:
Maintain a regular presence: Opening social media accounts on various platforms isn’t enough. You need to post regularly to keep your followers engaged. And you are better off deactivating an account rather than having an inactive page.
Utilize Social Media advocacy: Social Media Advocacy is when your employees and existing patients share your content with their followers on their social media channels. Social Media advocacy is a great way to attract new followers and patients to your dental clinic. You can also combine a referral program with an advocacy program that will reward people if they share your content and this results in someone booking an appointment with your practice.
Plan your posts beforehand: If you have multiple social media accounts, managing them becomes a time consuming task. That’s why it is strongly recommended to have a strong social media marketing plan. Planning ensures you never run out of content to post.
Keep a checklist of activities: Once you have planned out the content you will post, create a list which details when you will post the content. This schedule helps you in staying ahead of the curve.
Use a conversational tone: When using social media to communicate use a conversational tone that conveys what you want to say in an easy manner without losing your professional tone.
Get Personal: Add a personal face to your professional accounts so that you are far more relatable. But that doesn’t mean you need to spill your guts about your life problems. At the same time do not continuously pitch your services. Instead, show what you do, show what you offer, throw some off the beat quirky stuff in your content and post some valuable information as well.
Provide value by giving solutions: Provide valuable information and insight regarding the dental industry. Give your professional opinion on the latest dental products on the market. Share some interesting research on your social media channels that will be valuable to your followers.
Run promotions: Free giveaways. Giving away something for free can help you attract new patients but don’t do it for the sake of doing it. You would want to get something in return, even a retweet or a Facebook share can help.
Monitor track and analyze: Social media channels require constant tracking and monitoring of your accounts. That way you can understand how your audience is growing, track the number of sales, website visitors, and new customers you get from Social media.
These are the best practices you can follow to garner the right attention for your dental practice online.
Final thoughts
Social media is a great way to spread awareness regarding your dental practice and attract new patients to your clinic. Since information is at the tip of our hands’ thanks to search engines like Google, it should not be surprising that most people search for their dentists online and look into the reviews and testimonials.
If you want a great social media presence that makes your practice grow then contact Helenzys Dent at the earliest. Helenzys Dent is an exclusive dental digital marketing company that helps dentists manage their social media presence which directly makes their dental practice thrive. So, open your social media account, contact Helenzys Dent and watch your practice grow.