Dentists are quickly understanding the benefits of promoting their practices online. They are modernizing their websites in order to communicate with their current patients and attract new ones.
To promote social media shares, several of them are also using content marketing strategies. However, if these creative marketing campaigns don’t search engine optimized, no one will notice them.
This is where dental SEO, often referred to as dentistry SEO, might be useful.
Nowadays, individuals search online for dentists rather than using the Yellow Pages. Due to the fact that consumers hardly ever scroll past the first page of results, websites that do not perform well on Google or Bing are typically ignored. For dentists, search engine optimization (SEO) is essential for bringing in new customers and keeping them coming back.
How do Patients Find Dentists?
Local patients use a variety of resources to identify dental offices in their area. The study found that search engines, ads, word-of-mouth, social networks, and business websites are the top five methods used by new patients to find dentists.
Knowing how potential customers are finding your dental practice gives you the chance to better target your digital marketing efforts and attract more new patients. Creating a dentistry practice marketing plan to reach people on platforms you might not be using presently, also aids in identifying new chances.
Here are four effective methods for determining where and how potential patients are looking for your dental office:
Web-based business listings
Whether or not you made a listing, your dental office undoubtedly has one on websites like Google My Business, Yelp, and Health grades. Be ready to lose the possibility to draw in new patients if you choose not to claim these ads. This one approach could increase the number of clients and revenue for your dental office.
Make sure your dental practice’s name, address, and phone number (NAP) are correct and consistent across all of these websites when you claim your free business listing on them. Additionally, you must upload clear photos and swiftly address any reviews or comments made by patients. Make sure all of the information on your profile is accurate, including your practice’s address and operating hours. Including connections to your website and social media accounts in your business listings is a fantastic idea.
Local Search
Most new patients use search engines extensively to identify dental offices. Local searches have grown steadily over the past few years and don’t appear to be slowing down anytime soon.
Since they expect their search results to be localized, many patients no longer even utilize “near me” when looking for a dentist’s office. The location, phone number, and business hours of your practice are the most important information when people are looking for a nearby dentist’s office. We don’t know what will persuade you to claim local business listings and concentrate more on local search engine optimization (SEO) if this doesn’t.
Voice Search
Research shows that over 46% of voice search users check up on local company information at least once every day. These customers might not have done any study on which dental office they like, and they frequently choose one of the first few suggestions made by their voice search. Therefore, it could be a major issue if your dentist’s office isn’t included because prospective patients won’t be able to find it.
A local review schema is one tactic that can help you benefit from voice search. Once you’ve added schema to your dental practice website, you can point search engine crawlers in the direction of information on your site so they can display it as snippets on the SERPs. Position zero in search results is what search marketers refer to as your dental practice’s listing on the neighborhood three-pack. The best results for the potential patient’s search query are frequently found using this data in voice search results.
Reputation
Industry analysts claim that a significant portion of patients finds your brand because of referrals from others. Your objective as a dentistry office marketer is to make your current patients desire to promote your offerings and to make it simple for them to do so.
By posting testimonials on independent review websites, sharing their experiences on social media, and suggesting your office to family and friends who need a dentist, you can encourage current patients to tell others about your practice.
Once you’ve identified every potential route that patients could take to find your dental practice, you can take action to make the most of these platforms and then seek chances to get in front of the appropriate individuals at the right time.
To explore how Business Builders’ specialists can help you reach your target audience, cultivate leads, and expand your dental practice, call us now for a free consultation. While you steer your practice toward a promising future, we will handle the labor-intensive tasks.